The unexpected COVID-19 pandemic has disrupted businesses across industry sectors and geographies like never before.
Post-lock down, we will soon see a New Normal:
- We expect a modified customer buying behavior for both products and services. The modifications would primarily relate to customer concern for health, hygiene, safety from disease and overall convenience in buying transactions
- Companies will be in a tearing hurry to streamline their supply chain and re-engage with their channel members
- We will see a rush in efforts to re-engage with customers (be they intermediaries like retailers – general trade and modern trade, or influencers like doctors)
- Unsold inventory held in companies since pre-COVID days, would be another cause of worry.
The profit protection instinct of companies would prompt them to focus heavily on cost reduction initiatives.
However, equally important will be the reviving and growing of the Top-line parameters of the business.
Stratex Enterprises assists clients in precisely that – growing sales revenue through effective marketing, sales and distribution strategy and execution